At Sapha, we work hard to increase your website’s conversion rates. So when it comes to evaluating ad campaigns, our main (but not sole) criteria is how well they get people talking about a product or service, deliver a clear call to actions, and turn eyeballs into customers.

And since the Super Bowl is the time most companies launch expensive advertising campaigns, there’s no better time to see how well their ads were focused on increasing the number of leads or customers in their sales pipeline.

This year’s winners.

Denny’s–The FREE Grand Slam is back-as long as the chickens produce the eggs. If Denny’s is packed on Tuesday their ad and promotion qualify as a smashing success. Let’s just hope all Denny’s franchises agree to uphold their end of the agreement this time. (Watch the ad here.)

Dockers–Can’t say it was fun to watch a group of guys walk around without pants, but they did encourage viewers to go win a free pair of Dockers on their website. Let’s see how many people give up their name and email address to become part of Dockers’ marketing machine for a chance to win free pants. (Watch the ad here.)

Tim Tebow/Focus on the Family–The controversial anti-abortion ad turned out to be nothing of the sort. In the end Tebow’s family and Focus on the Family got weeks of free press and millions in free advertising leading up to the game. And for those who want to know more, there was a clear call to action at the end. (Watch the ad here.)

Honorable Mention

Brett Farve/Hyundai–Using Farve was good as it fit in nicely with the Super Bowl audeince and made fun of something they’d understand. Also a nice way to tie in their 10-year warranty. The problem? No clear call to action where they could learn more. (Watch the ad here.)

Mark Cuban has a great post on his blog titled “Success & Motivation – 2009”

Though the post is directed for those looking for a better job in the recession, it’s also great business advice. Cuban’s 5 ideas for changing your fortunes this year include:

• Recognize that its [sic]ok to live like a student…. The cheaper you can live, the greater your options. Remember that.

Same goes for a business. You don’t need fancy offices or computers to get started. Just need an adequate space to get going. Your basement or garage works just fine

• Take Lots of Chances….Creating opportunities means looking where others are not.

Don’t follow the herd. The world is full of ways to update Twitter. Develop the next social networking or lead generation breakthrough on your own.

• Figuring out if you are in the right job….If you love what you do so much that you are willing to continue to live like a student in order to be able to stay in the job, you have found your calling.

If you love the business you’re staring or are working hard at, then keep with it. It beats wasting your time at something you hate.

• Figure out how to be the best…. So rather than trying to convince people you are the best, let the quality of your work do your talking.

Do something better than anyone and knowing how to market it is the KEY to making your business dreams a reality.

• Start the day motivated with a positive attitude.

Not much to add here. If you approach the problem with the right mindset, you’re bound to work harder and create more opportunities for yourself.

You can read Cuban’s entire post here.