One of our latest HookTour deployments is for the search engine marketing experts at SEO.com. These fine folks are pros at getting companies to the top of search engines and driving traffic to websites. Of course, converting more of that traffic never hurts either! SEO.com’s HookTour was designed to help with just that by highlighting the strategic advantages that SEO.com has over many of its competitors. Want to know more? Click the link below to see it in action.

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200 million households in the U.S. have Internet access. Every day, there are 400 million online searches. The competition to reach those customers gets tougher every second. The question for marketers is: How will you reach those people?

To capture that traffic and make money online, you have to rank high in the search engines. If you fail to get high rankings, those customers will find your competition and spend money with them instead.

To rank high in the search engines takes knowledge, expertise, skill and a dogged determination.

Introducing SEO.com, a search marketing firm with a proven track record for getting companies to the top of search engines like Google, Bing and Yahoo!. Plus, SEO.com consistently gets top rankings for its own, extremely competitive keywords.

Utilized by some of the best brands on the planet, SEO.com is recognized as one of the top search engine optimization companies in the world by PromotionWorld and TOPSEOs.

SEO.com gets top rankings for brands you already know – for some of the most competitive keywords in the world. We do it for them, we do it for us, and we can do it for you.

Our latest HookTour is up for a product called SiteAudit-the leading web analytics auditing solution. You can watch the tour by clicking the image above or by visiting www.observepoint.com.

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As a web analyst, you know there’s nothing worse than having missing or incomplete website data. You need to trust the analytics data you collect so you can make strategic recommendations to executives and other key decision makers with confidence.

Thanks to ObservePoint’s SiteAudit, you can. Websites are tracked through invisible pixels on every page. These pixels send visitor data to your analytics solution, where reports are created and critical data is stored.

SiteAudit is the leading web analytics auditing solution. It automatically crawls your website and validates the analytics pixels on each page — even in the secure areas of your site. Then it gives you a detailed, filterable report so you know which pages are sending critical data about your website–and which pages aren’t.  SiteAudit  stores your past audits, making it the perfect tool for ongoing website governance. And any SiteAudit data can be exported to Excel.

With SiteAudit, you can always trust the data. Fill out the form below for a free 15-day trial and see for yourself how it works.

SiteAudit’s sophisticated server infrastructure is distributed across seven datacenters around the globe so you can audit millions of pages across unlimited domains without burdening your own resources. It’s the perfect solution for organizations that rely on analytics to optimize their business.

Be confident in your web analytics data. Fill out the form below and try SiteAudit free for 15 days. There’s no cost or obligation.  You’ll also unlock our library of case studies and a third-party review of SiteAudit for free. Start your free trial now and start trusting your analytics data.

One of the challenges organizations have is finding ways to keep visitors on their websites longer. The last thing most websites want to do is send users off to a different site because there’s a chance that they won’t come back. Studies have shown that the longer a visitor hangs around, the more likely they are to enter your sales pipeline.

One of the enhancements we’ve made to the HookTour is the ability to embed and launch the HookTour from your own website. This means you can place the tour in the most effective location directly on your website or landing page. It also entices visitors to click and stay around longer, learn more about your product or service, and have a better chance of entering your sales pipeline.

Combined with our conversion-centric analytics, you can see for yourself just how much more effective embedding the tour on your site is.

Other improvements have been made to the HookTour too. Check back Thursday for more.

As mentioned in Tuesday’s post, it’s difficult to guage the effectiveness of PPC and other online adverting and marketing efforts if you have no idea whether or not visitors from these campaigns are entering your sales pipeline.

One of the new features of our HookTour is the ability to integrate with Google AdWords and other ad sever systems (MSN, Yahoo!, etc.) for closed-loop marketing conversion tracking. Instead of pointing your campaigns to a static, text-based landing page, you can now send prospects straight to a page energized by your HookTour, tracking them from impression to conversion.

But why stop at ad campaign integration? All leads from your HookTour can be sent in real time to any CRM system, including Salesforce, Sugar CRM, Eloqua, and others. We’ve also enhanced client-side and server-side data pass-through options so that you can integrate the tour with your website, affiliate systems, and other custom data-collection engines for more robust call-to-action handling and tracking.

Installing the HookTour and Sapha tracking code on your website is as simple as copy and paste.  Embedding the tour right in  one of your webpages, or creating a link that will open the tour in a modal, stylized window is as easy as designating which HTML tag you want affected — the Sapha system does the rest!

Just think. Prospects will go from an ad, to your HookTour to your sales pipeline all in one smooth process. And, you’ll have the data to see  how effective your marketing efforts really are.

Marketing and sales professionals are realizing that PPC ads, SEO, and other methods of online advertising and promotion are worthless unless you’re able to calculate the ROI from your investment. Though it’s easy to track how many visitors came to your site from different marketing campaigns, it’s difficult to know whether or not these visitors enter your sales pipeline and what factors contributed to their conversion.

On January 26 Sapha is launching a conversion-centric analytics platform. One of its many features is a dashboard where you can see at a glance not only how Sapha tools are converting, but also the conversion rate of your entire website. By understanding your site’s conversion metrics, you can make better decisions regarding marketing efforts and see how website updates affect conversion rates – allowing you to get the most bang for your marketing and website dollars.

More than just a conversion overview, our conversion-centric analytics provides granular reporting so you can learn from the behavior of each visitor that comes to your site. What path did they take before becoming a lead? What information and documents have they gathered from your site? How did they interact with your HookTour? The answers to these questions will soon be available!

If you think it sounds cool, just wait until you see it reporting data from your website.

In 13 days, you can.