Converting Eyeballs into Customers: The Best Super Bowl XLIV Ads
Monday, February 8th, 2010 by abelk
At Sapha, we work hard to increase your website’s conversion rates. So when it comes to evaluating ad campaigns, our main (but not sole) criteria is how well they get people talking about a product or service, deliver a clear call to actions, and turn eyeballs into customers.
And since the Super Bowl is the time most companies launch expensive advertising campaigns, there’s no better time to see how well their ads were focused on increasing the number of leads or customers in their sales pipeline.
This year’s winners.
Denny’s–The FREE Grand Slam is back-as long as the chickens produce the eggs. If Denny’s is packed on Tuesday their ad and promotion qualify as a smashing success. Let’s just hope all Denny’s franchises agree to uphold their end of the agreement this time. (Watch the ad here.)
Dockers–Can’t say it was fun to watch a group of guys walk around without pants, but they did encourage viewers to go win a free pair of Dockers on their website. Let’s see how many people give up their name and email address to become part of Dockers’ marketing machine for a chance to win free pants. (Watch the ad here.)
Tim Tebow/Focus on the Family–The controversial anti-abortion ad turned out to be nothing of the sort. In the end Tebow’s family and Focus on the Family got weeks of free press and millions in free advertising leading up to the game. And for those who want to know more, there was a clear call to action at the end. (Watch the ad here.)
Honorable Mention
Brett Farve/Hyundai–Using Farve was good as it fit in nicely with the Super Bowl audeince and made fun of something they’d understand. Also a nice way to tie in their 10-year warranty. The problem? No clear call to action where they could learn more. (Watch the ad here.)
Tags: customers, leads, online conversions, super bowl ads