October Lead Generation Tip
Thursday, October 1st, 2009 by abelk
Give Your Audience Something They’ll Value for FREE
A great way to entice prospects to enter your sales pipeline is by giving them something they’ll value for free. This involves knowing your audience well enough to understand what will lure them into your sales pipeline. A more tech-savvy audience might enjoy a well researched white paper while a more consumer audience may respond more favorably to a coupon. Some audiences might enjoy a podcast. Others an e-book. They key is to know what your audience values and give it to them in exchange for their contact information. The right giveaway can give you more qualified leads then you know what to do with.
Keep in mind that your giveaway should drive more qualified leads to your sales pipeline. Drawings for free prizes tend to generate a lot of leads but their overall quality tends to be poor. Offer free drawings only if you’re selling a broad-based consumer product. Even then, you’ll probably have to sift through a lot of coal to find the occasional diamond.
Tags: Lead Generation
February 17th, 2010 at 7:44 pm
Identifying your target market will help you in determining what kind of tactic or strategy you will going to employ. The needs and wants of people varies, so its best to know your target segment so you can give them what they would really want.