Our latest HookTour is up for a product called SiteAudit-the leading web analytics auditing solution. You can watch the tour by clicking the image above or by visiting www.observepoint.com.

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As a web analyst, you know there’s nothing worse than having missing or incomplete website data. You need to trust the analytics data you collect so you can make strategic recommendations to executives and other key decision makers with confidence.

Thanks to ObservePoint’s SiteAudit, you can. Websites are tracked through invisible pixels on every page. These pixels send visitor data to your analytics solution, where reports are created and critical data is stored.

SiteAudit is the leading web analytics auditing solution. It automatically crawls your website and validates the analytics pixels on each page — even in the secure areas of your site. Then it gives you a detailed, filterable report so you know which pages are sending critical data about your website–and which pages aren’t.  SiteAudit  stores your past audits, making it the perfect tool for ongoing website governance. And any SiteAudit data can be exported to Excel.

With SiteAudit, you can always trust the data. Fill out the form below for a free 15-day trial and see for yourself how it works.

SiteAudit’s sophisticated server infrastructure is distributed across seven datacenters around the globe so you can audit millions of pages across unlimited domains without burdening your own resources. It’s the perfect solution for organizations that rely on analytics to optimize their business.

Be confident in your web analytics data. Fill out the form below and try SiteAudit free for 15 days. There’s no cost or obligation.  You’ll also unlock our library of case studies and a third-party review of SiteAudit for free. Start your free trial now and start trusting your analytics data.

Whenever I talk about good website design, I inevitably bring up sites like Craigslist and the Drudge Report. This is generally followed with gasps, a roll of the eyes, and complaints that the designs of those sites haven’t been updated in years. How can I use them as a good example of design?

Despite their “outdated” looks, both websites are one of the most popular online destinations in the world. The reason? Both websites make information easy to find. Enticed by well-written headlines, visitors are only a click away from reading a news story at the Drudge Report. With Craigslist, visitors are just a click or two away from finding and apartment to rent, a job, or selling something for free.

Don’t misunderstand. I’m not suggested you mimic the look and feel of those sites. For the services those websites offer, the look and feel works for them. Your website design needs to speak to your target audience too. What I am suggesting is that you go over your website and see how easy it is for visitors find information about your products or services, enter your sales pipeline, and contact your company. Can they find what their looking for in one or two clicks or is it a hassle for them to find what they’re looking for?

The easier it is for people to find what they’re looking for, the higher your conversion rates will be.

When someone types in a product or service you offer in to a search engine, you want to appear the #1 position-or at the very least the first page. In a way, having high search engine placement is like a receiving a free but qualified endorsement. If Google or Yahoo! ranks your webpage high, people tend to assume it’s because it’s what they’re really looking for. That’s why companies spend thousands of dollars optimizing their websites, creating back links, and writing SEO friendly copy in hopes of capturing and retaining a high search engine ranking.

The problem is that sometimes companies become too focused on their SEO efforts and not their online conversion efforts.

The result? Decreased conversion rates.

When optimizing your site for search engines meta tags and backlinks that help improve your SEO rankings and website description. Because they’re invisible to your visitor (unless they search for them), they don’t affect website conversion rates. However, SEO wrong copy can dramatically decrease conversion rates if not done right.

Marketing and copywriters often make the mistake of writing content for search engines instead of people. When writing copy for your website it’s important to remember that search engines don’t read websites. People do. You can write all the great SEO copy in the world, but in the end if the copy isn’t selling your product or service, your high search engine ranking is worthless.

The solution is to write great copy that sells. Yes, it needs contains the key SEO phrases but it must also be very conversion centric. If visitors can’t understand your company, what it offers, and see a call to action in about 15 seconds, they’ll leave. And odds are they won’t be back.

When focusing on SEO and SEM strategies, don’t let your efforts get in the way of converting visitors in to sales and leads. Without customers, your business won’t last long-not matter how high it’s ranked in Google.

For marketers, sales people and, web analytics pros in the Provo/Orem area, we invite you to become part of Web Analytics Wednesday.

Sponsored by ObservePoint, this is a great way to share ideas and strategies for measurement in 2010. We’ll also be showing off ObservePoint’s HookTour.

You can register or learn more about Web Analytics Wednesday here.

At Sapha, we work hard to increase your website’s conversion rates. So when it comes to evaluating ad campaigns, our main (but not sole) criteria is how well they get people talking about a product or service, deliver a clear call to actions, and turn eyeballs into customers.

And since the Super Bowl is the time most companies launch expensive advertising campaigns, there’s no better time to see how well their ads were focused on increasing the number of leads or customers in their sales pipeline.

This year’s winners.

Denny’s–The FREE Grand Slam is back-as long as the chickens produce the eggs. If Denny’s is packed on Tuesday their ad and promotion qualify as a smashing success. Let’s just hope all Denny’s franchises agree to uphold their end of the agreement this time. (Watch the ad here.)

Dockers–Can’t say it was fun to watch a group of guys walk around without pants, but they did encourage viewers to go win a free pair of Dockers on their website. Let’s see how many people give up their name and email address to become part of Dockers’ marketing machine for a chance to win free pants. (Watch the ad here.)

Tim Tebow/Focus on the Family–The controversial anti-abortion ad turned out to be nothing of the sort. In the end Tebow’s family and Focus on the Family got weeks of free press and millions in free advertising leading up to the game. And for those who want to know more, there was a clear call to action at the end. (Watch the ad here.)

Honorable Mention

Brett Farve/Hyundai–Using Farve was good as it fit in nicely with the Super Bowl audeince and made fun of something they’d understand. Also a nice way to tie in their 10-year warranty. The problem? No clear call to action where they could learn more. (Watch the ad here.)