Who says Marketing isn’t fun?

Despite your best marketing efforts, is your websites not turning visitors into prospects? If you’d like to upgrade your website from a clunker to a lead generating machine, then you need to take advantage of Sapha’s Tours for Clunkers program.

The Tours for Clunkers program was created to help organizations who are struggling to fill their sales pipeline with leads. Under the program websites that have less than a 3% conversion rate are eligible for special HookTour pricing.

Companies that have taken advantage of the Tours for Clunkers program by adding a 90 second or 3 minute HookTour to their website, email campaigns, and landing pages have seen a dramatic increase in the quantity and quality of the leads entering their sales pipeline. As a result they have a fatter bottom line and are increasing market share.

You can read more about the Tours for Clunkers here.

Have a Prominent Call to Action on Every Page

How many times have you been to a company’s website, been interested in their product or service and had to search for a way to enter their sales pipeline? Businesses lose highly qualified prospects to the competition every day because visitors have a difficult time knowing what you want them to do.

Visit every page of your website and ask the following questions:

• Does this page have a clear call to action?
• Can visitors spot the call to action in 5 seconds or less?
• If a prospect wants to immediately contact your organization, is there an email address, phone number, or contact form prominently displayed?
• Does the visitor know what will happen once they heed your call to action? For example: will they get a free trial or consultation? Will someone be contacting them? Are they purchasing your product?

Having a prominent call to action on every page is good customer service.  It helps avoid confusion and helps turn visitors into customers.