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Archive for October, 2008

Interview with Inside Digital Media

Thursday, October 16th, 2008 by abelk

Benoy Tamang, Sapha’s founder and CEO, was interviewed by Phil Leigh of Inside Digital Media.

The interview consists of a brief demonstration of our HookTour followed by an in-depth look of our analytics reporting tool.

You can watch the interview below or by clicking here.

Video thumbnail. Click to play 

Sapha Webinar: 21 Secrets of Successful Landing Pages

Monday, October 13th, 2008 by abelk

Sapha Presents: 21 Secrets of Successful Landing Pages
Tuesday October 21, 1:00 p.m. EDT
Seating is limited. Register Now! 

Learn the secrets of creating successful landing pages from a landing page expert, Brock Felt, who’s successfully created landing pages that have generated as much as $3 million in revenue in just six hours.

Brock will show real world examples of landing pages he’s used to create landing pages that convert as high as 60%!

If you’re looking to fill your sales pipeline during these difficult economic times, this is a webinar you won’t want to miss.

Imagine what that kind of conversion rate would mean to your organization’s bottom line.

Seats are filling quickly. Register now.

From Brock you’ll learn:

  • What offers work best
  • Creating an effective landing page persona
  • How to create a sense of urgency
  • Writing an irresistible call to action
  • Layout/design techniques
  • And more!

As a result, you’ll be able to create pages that will fill your sales pipeline with new customers.

Whether your focus is B2B or B2C, you won’t want to miss the secrets that can turn your landing page into a lead and sales conversion machine.

Sign up before it’s too late. Register Now!

About Brock Felt

Brock Felt is a business visionary, entrepreneur, master marketer and co-founder of Emillionaire, Inc. He has single handedly leveraged several companies into the top 1% of their perspective industries. Ranging from software, sports and recreation, home based business, SOHO and large Fortune-sized companies to his work with high profile celebrities, Brock Felt delivers systems to achieve consistently measurable, positive results that transcend industries and personalities to maximize success for any business.

P.S. Take advantage of this once-in-a-lifetime opportunity to dramatically increase the conversion rate of your landing pages! Register Now!

Update: This webinar has been canceled!

The Power of Words

Friday, October 10th, 2008 by abelk

It’s not what we say (or write), but how we say (or write) them that makes a difference.

Hat tip: Grokdotcom

Great Copywriting Resource

Tuesday, October 7th, 2008 by abelk

Generating high lead conversion rates begins with good copy. Even if you’re creating a rich media presentation that relies on Flash animation or video rather than the written word, someone has to write a persuasive script.

Good writing entices your target audience to take action and results in high lead generation or sales rates.

For those looking for a good copywriting resource, check out http://www.levison.com/ and subscribe to Ivan Levinson’s monthly email newsletter.

I subscribe to several copywriting newsletters but Levinson’s is the best. It’s the only one that consistently provides memorable advice to make your copy stand out and persuade people to action. Even better, it’s not clutters with ads or trite copywriting advice. It’s short, to the point, and all about tips that can make your copywriting better.

If you’re not sure you want to subscribe, you can read his past newsletters here. However, I’m convinced you’ll see the value in them.

There’s a lot of factors that determine whether or not a website is successful. However, if you’re website or marketing campaigns aren’t getting the conversion rates you want, start with the copy of your website, landing page, presentation, or advertisement. And if you’re not sure what can be done to make it better, take a look at Ivan Levinson’s website and past emails for some tips.

Sapha/MasterControl Case Study on ManageSmarter.com

Thursday, October 2nd, 2008 by abelk

ManageSmarter.com has posted a Sapha case study on how one of our lead conversion tools, a HookTour, was utilized by MasterControl increase their lead conversion rate from 5% to 18%. You can read the case study here.

You can watch MaterControl HookTour here.