As mentioned in Tuesday’s post, it’s difficult to guage the effectiveness of PPC and other online adverting and marketing efforts if you have no idea whether or not visitors from these campaigns are entering your sales pipeline.

One of the new features of our HookTour is the ability to integrate with Google AdWords and other ad sever systems (MSN, Yahoo!, etc.) for closed-loop marketing conversion tracking. Instead of pointing your campaigns to a static, text-based landing page, you can now send prospects straight to a page energized by your HookTour, tracking them from impression to conversion.

But why stop at ad campaign integration? All leads from your HookTour can be sent in real time to any CRM system, including Salesforce, Sugar CRM, Eloqua, and others. We’ve also enhanced client-side and server-side data pass-through options so that you can integrate the tour with your website, affiliate systems, and other custom data-collection engines for more robust call-to-action handling and tracking.

Installing the HookTour and Sapha tracking code on your website is as simple as copy and paste.  Embedding the tour right in  one of your webpages, or creating a link that will open the tour in a modal, stylized window is as easy as designating which HTML tag you want affected — the Sapha system does the rest!

Just think. Prospects will go from an ad, to your HookTour to your sales pipeline all in one smooth process. And, you’ll have the data to see  how effective your marketing efforts really are.