Companies spend thousands of dollars on pay per click (PPC) advertising, SEO, PR, and other marketing initiatives attracting visitors to their website without seeing a significant increase in sales or leads. Filling your sales pipeline with high quality leads doesn’t have to be expensive. Most companies can see an immediate increase in high quality leads by implementing 5 proven online conversion practices into their website. Not only will these tips maximize the quantity and quality of leads in your sales pipeline, they’ll also help your organization where it matters most: the bottom line.

To learn more about these conversion practices, download our free lead generation guide here.

If done right, online forms are an effective way to turn a website visitor into a lead. However, most companies don’t put much thought into the information they ask for or how many fields they require a person to fill out.

As a rule of thumb, the more fields you have prospects fill out, the lower the lead generation rate. However, the quality of the leads tends to be higher. So if you ask for a name, email address, and phone number you may get more leads but the quality of leads will be lower than if you also ask for information like their title, number of employees, industry, annual revenue, etc.

Which approach is best? That depends on your audience, the product or service you’re trying to sell, and your sales cycle. If you don’t know what works, experiment with different forms and landing pages and find out. The one thing about conversion is that that a good analytics tool will give you an unbiased report of what worked and what didn’t. (And if you don’t have one, you’ll want to check out our conversion-centric analytics tool.) The more you know about your audience and their behavior, the easier it is to optimize your website and increase your overall conversion rates.

Webinar: Live Landing Page Review: Value Proposition and Form Quality
Wednesday, January 21, 2009, 2-3 p.m. Eastern, 11-12 p.m. Pacific

Register now!

Do you have questions regarding YOUR landing pages? How would you like to have one of your landing pages reviewed by landing page experts for FREE?
 
Join Sapha as MarketingSherpa’s Optimization Manager and MarketingExperiments’ Business Unit Manager perform live analysis on selections of your landing page submissions with a focus on:
 
• Clear expression of your Value Proposition
• Registration forms that Convert

Register here now!
 
Enter the your URL of your landing page when you register and your may be evaluated during the live teleseminar.
 
Presented by:
• Anthony Valcarcel, Marketing Optimization Manager, MarketingSherpa
• Boris Grinkot, Business Unit Manager, MarketingExperiments