If you’re not seeing the quality or quantity of leads from your marketing efforts, you might want to reconsider how you’re generating them.

According to Forrester Research, the following are the top 10 methods of lead generation.

1. Email
2. PR
3. Tradeshows
4. Direct mail
5. Print ads
6. Search marketing (SEO, PPC, etc.)
7. Sponsorships
8. Executive seminars
9. Inside sales
10. Webinars

But are these methods the most effective ways to generate high quality leads?

Nope.

The top 10 effective methods of lead generation are as follows:

1. Executive Seminars
2. Inside sales
3. Search marketing (SEO, PPC, etc.)
4. Webinars
5. Tradeshows
6. TV advertising
7. Email
8. Radio
9. PR
10. Online video/podcasts/rich media

Of course not all of the above, like TV advertising, are within the budgets or means of every marketing department. However, find out what methods work within your budget and use them.

In the meantime, put the less effective approaches on the back burner and see what a chance in approach can do for your lead generation.

Even authors are using rich media as way to promote their upcoming books.

Best-selling author Michael Connelly has just posted a video on his website that depicts several scenes in his upcoming book The Brass Verdict.

You can watch the video below and decide for yourself how effective it is. However, if authors and publishing companies are turning to rich media to promote their books, there’s no doubt that companies see the value rich media brings to promoting their products.