One of our latest HookTour deployments is for the search engine marketing experts at SEO.com. These fine folks are pros at getting companies to the top of search engines and driving traffic to websites. Of course, converting more of that traffic never hurts either! SEO.com’s HookTour was designed to help with just that by highlighting the strategic advantages that SEO.com has over many of its competitors. Want to know more? Click the link below to see it in action.

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200 million households in the U.S. have Internet access. Every day, there are 400 million online searches. The competition to reach those customers gets tougher every second. The question for marketers is: How will you reach those people?

To capture that traffic and make money online, you have to rank high in the search engines. If you fail to get high rankings, those customers will find your competition and spend money with them instead.

To rank high in the search engines takes knowledge, expertise, skill and a dogged determination.

Introducing SEO.com, a search marketing firm with a proven track record for getting companies to the top of search engines like Google, Bing and Yahoo!. Plus, SEO.com consistently gets top rankings for its own, extremely competitive keywords.

Utilized by some of the best brands on the planet, SEO.com is recognized as one of the top search engine optimization companies in the world by PromotionWorld and TOPSEOs.

SEO.com gets top rankings for brands you already know – for some of the most competitive keywords in the world. We do it for them, we do it for us, and we can do it for you.

When someone types in a product or service you offer in to a search engine, you want to appear the #1 position-or at the very least the first page. In a way, having high search engine placement is like a receiving a free but qualified endorsement. If Google or Yahoo! ranks your webpage high, people tend to assume it’s because it’s what they’re really looking for. That’s why companies spend thousands of dollars optimizing their websites, creating back links, and writing SEO friendly copy in hopes of capturing and retaining a high search engine ranking.

The problem is that sometimes companies become too focused on their SEO efforts and not their online conversion efforts.

The result? Decreased conversion rates.

When optimizing your site for search engines meta tags and backlinks that help improve your SEO rankings and website description. Because they’re invisible to your visitor (unless they search for them), they don’t affect website conversion rates. However, SEO wrong copy can dramatically decrease conversion rates if not done right.

Marketing and copywriters often make the mistake of writing content for search engines instead of people. When writing copy for your website it’s important to remember that search engines don’t read websites. People do. You can write all the great SEO copy in the world, but in the end if the copy isn’t selling your product or service, your high search engine ranking is worthless.

The solution is to write great copy that sells. Yes, it needs contains the key SEO phrases but it must also be very conversion centric. If visitors can’t understand your company, what it offers, and see a call to action in about 15 seconds, they’ll leave. And odds are they won’t be back.

When focusing on SEO and SEM strategies, don’t let your efforts get in the way of converting visitors in to sales and leads. Without customers, your business won’t last long-not matter how high it’s ranked in Google.